PEBBLE BEACHThe 1956 Corvette is proving--in open competition--that it is America's only genuine production sports car. The first sentence in this said it all but then went on to tell about all the good stuff you could get to own a car that could race or one that could compete with the Ford Thunderbird as a personal luxury car. The photo is one that was actually taken at the race and the art director was probably Doug MacIntosh. Doug had been a proponent of photography for the regular Chevy and most likely argued that photography was the only way to go for an ad like this. And he was right. The copy was getting very close to the theme that would last for years--America's only true sports car. Barney Clark was probably the copy writer. This ad appeared in the August issues of Hot Rod, Motor Life, and Motor Trend.
3 comments:
And yet I'd still like to see a drawn illustration for this ad. There's just something special about advertising art from a designer's brush.
Great blog. I thank you for sharing all of this.
I own the original drawing of this ad.
I can send a photo to prove it if you're interested.
The ad I'm talking about is the 56 at Berthoud Pass.
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