'56 Chevrolet Newspaper Ad

THE "PASSWORD" IS CHEVROLET!

This is an interesting illustration in two parts. It was a concept used often in Chevy ads and almost always to show performance. There were a lot of two lane highways back then and the Chevy 225-V8 engine made for safer passing. Notice all the little things that make the illustration successful--the car has moved past the truck in very short order and the oncoming car in the distance has hardly moved down the hill. The cow nearest the viewer has raised its head but not moved. Fun stuff. This illustration was by Bill Fleming of the La Drier Studio in Detroit. Local artists and studios were beginning to understand what Jim Hastings was trying to do.