Friday, January 1, 2010


Sorry it has been so long since I have added to the Chevrolet ad story. Lots of other things have been happening and I'll try to do better in this New Year. Happy New Year Everyone.

This ad from 1982 that I came across seemed like it just had to be seen again. Government spending has always been a concern of Americans and here was an ad for Chevy Nova that addressed the subject head on. It was true too. Lots of communities had been using the less expensive Nova as Police Cars and here was the proof of less spending. The Nova not only cost less to purchase, but less to operate too. The ad copy goes on to make the point that the Nova would be a good choice for anyone wanting a great car that costs less. The Chevy story that has for ever been true. This ad also ran as a full page newspaper ad in black and white.

11 comments:

MICHAEL IRVINE STUDIOS said...

Hi Jim,
I just wanted to thank you for taking the time to post so many of those old ads ... it is amazing to see so many in one spot. My husband is artist Michael Irvine. He has chosen to focus his talent on American muscle cars and sports cars. He's been planning a Corvette painting for a while now, and your ads are just the inspiration he needed. Thanks again. — Linda

robsphoto said...

Greetings to you Mr. Bernardin, absolutely wonderful blogs for a subject that is so close to our hearts, Chevy Advertising, is it possible to contact you more directly as I have a number of questions regarding your work at the advertising agency? I'd like to email you, Thank you kind regards, Robert August 14, 2010

sell car said...

nice post.

Brent Fullard said...

I own two Chevrolets from this period. A '66 Corvair Corsa Turbo convertible and a '66 427 Corvette coupe.

Speaking of advertisements and the like, I recently picked up a mint condition copy of the 1966 Chevrolet Dealer Showrrom Album that has 138 pages, including paint and upholstery samples.

Too bad we can't still order cars from that showroom album!

Richard said...

Clever ad, very close to today's headlines. Just a note, however: the Nova's last year (at least in North America) was 1979. This ad is from '77, not 1982.

Automotive News and Reviews said...

I remember when this one came out! Its hard to believe how much inflation has caused the price of cars to rise. Thanks for letting me relive my past!

Brian said...

Hi, My name is Brian and I'd like to speak with you about your blog, please email me at your earliest convenience.

trombatwo said...

Mr. Bernardin, my name is Paul Jackson. My father was Jim Jackson. I remember your name as well as many of the other names of the artists mentioned, people from Campbell-Ewald, Ladriere, Scarab Club, and so on.

My father passed away a number of years ago, and I would love to speak with you about some plates of his ads from the newspaper presses.

My email address is:

trombatwo@gmail.com

Thank you.

JB&Associates said...

Come on Jim... let's do some writings!

france pope said...

Pretty good post. I just stumbled upon your blog and wanted to say that I have really enjoyed reading your blog posts.

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Kat Brennan said...

I love the old Chevy ads! I think that old car ads in general are really cool. I'd love to collect them and frame them around my office or something like that. http://www.palmchevy.com/PreOwnedVehicleSearch