Friday, January 1, 2010
Sorry it has been so long since I have added to the Chevrolet ad story. Lots of other things have been happening and I'll try to do better in this New Year. Happy New Year Everyone.
This ad from 1982 that I came across seemed like it just had to be seen again. Government spending has always been a concern of Americans and here was an ad for Chevy Nova that addressed the subject head on. It was true too. Lots of communities had been using the less expensive Nova as Police Cars and here was the proof of less spending. The Nova not only cost less to purchase, but less to operate too. The ad copy goes on to make the point that the Nova would be a good choice for anyone wanting a great car that costs less. The Chevy story that has for ever been true. This ad also ran as a full page newspaper ad in black and white.