Friday, May 9, 2008
'56 Chevrolet Newspaper Ad
HOLDS THE ROAD LIKE IT LOVES IT (and Chevy does!)
Drivability and performance were always near the top of Chevrolet ad priorities. Chevy had a record-breaking performance on Pikes Peak and was doing just fine at Daytona. The view on the car taken here nearly hides the face that it is a 4-door sedan. Back then they sold pretty well but the hard-tops and convertibles were the glamor cars. This illustration is by Haines Hall. Haines was part owner of a San Francisco studio named Patterson and Hall where Jim Hastings once worked before joining Campbell-Ewald. The studio still exists today but is more like an ad agency than an art studio. They do very good work that can be seen on their web site. They call themselves P&H Creative Group and you can see what they do at www.phcreative.com--a very nice fellow named Bruce Hettema runs the place now.