Tuesday, May 13, 2008

'56 Chevrolet Corvette Magazine Ad

It is kind of hard for me to understand how this ad came about. It doesn't seem like the kind of thing Barney Clark would have written and I know David E. Davis couldn't have had anything to do with it. Corvette had a bigger engine with more performance stuff and was even doing a little racing. The only thing I can think of is somebody thought there was a need to be more competitive with the Ford Thunderbird. They were both two-seaters but the T-Bird was more luxurious and had an appeal different from the Corvette.It was more of a personal car than a sports car and Corvette was going the way of the pure sports car. It is hard to imagine the T-Bird going racing. Anyhow, the ad was done and ran in the May 19, issue of New Yorker and the May 14, issue of Sports Illustrated. Nothing wrong with having an animal in the passenger seat. I did an ad a few years later with a very big dog along as the passenger but the car was really moving and David E. Davis Jr. wrote a great headline that said "More kicks than a sack full of jack rabbits."

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