Monday, June 15, 2009

This is for Tony and his comment on the '59 ad layout shown below this ad

This 1956 Chevy ad ran in a load of top magazines for April of that year -- Collier's, Holiday, Look, Time, Newsweek, U.S. News, Sunset, True, and National Geographic to mention a few. I wish I could show it in color but the black and white is the best I can do. Tony remembers the ad so it must have had quite an impact on him at the time. The theme for '56 was The Hot Ones Even Hotter with lots of emphasis on the new high performance engines available. What better way to get across the idea of top performance than to show Chevy as the tiger that leads the fire engines to the fire? I don't know who did the art but chances are it was one of Jim Hastings favorites from San Francisco. Maybe Stan Galli. The model is the "Two Ten" Sedan and one not usually shown as the principal illustration but in this case the hero. The Bel Air Hardtop is shown as the small illustration near the logo.

1 comment:

Tony said...

Awesome!! Yes that was the ad. The reason it stood out for me was because it was a 210 sedan, and plus the fact that it was very unique with the fire engine in the background. A longtime friend of mine, collected fire engine models and such, conned me out the ad. I still him a few times a year. Maybe I can scam it back out of him. Hooray for ads showing more common models like wagons and sedans. Thank you Jim!!