Tuesday, March 17, 2009

Shot on the Screen Gems movie lot in LA, this 1970 Chevrolet Impala ad layout looked good but never ran. The car is a prototype with no engine. Looks real enough to be real. This is the way we got most new Chevy products early enough to shoot and turn into ads in time for announcement. Announcements were a big deal back then with all kinds of glamorous promotions. A company named Bill Sandy did the Broadway type show and movie for the dealers. We did all the advertising. All the people in this picture are real people not models. Most of them are the truck drivers that brought the cars from Detroit to LA for us as well as other helpers of Alex Nicholas. Alex is the fellow on the far right. I cant tell you how helpful he was in every way. He was the Chevy executive in charge of the cars and where they needed to be. He didn't have to pose in our pictures or have any of his people in our pictures but he was always most accommodating. We tried to treat him and his people as part of our team and it paid off for us. This ad is another that got only as far as this faded layout but gets to be published these many years later. Warren Winstanley was the photographer. The Vic Mills in the sign was one of the truck drivers. Everybody had to sign a model release and was paid a little but not as much as regular models would have been paid. The welcome home thought tied into the return of our soldiers from Vietnam if you chose to think of of that way and if not it was simply a welcome home message. 


Tris Mast said...

Great image, great story!

Scott said...

Thanks for the site. Was doing some internet surfing and stumbled upon it.

My first car was a used 1967 Impala convertible, that had over 200,000 miles on it. It was fun to look back at some of the ads.

I really appreciate the insight you put behind the campaigns. As somebody who has developed ad campaigns for radio, it is always interesting to hear about how the process works in other media.

Jim Bernardin said...

Thanks for looking in. I'll be putting lots more ads on the blog as time permits.