'56 Chevrolet Newspaper Ad

NOBODY SPARED THE HORSES IN THE '56 CHEVROLET !

This is another illustration by Bruce Bomberger. He was in California as were most of the artists Jim Hastings was using at the time. Hastings had been hired by Ted Little the new Chairman of Campbell-Ewald and was in the process of bringing a new look to Chevy advertising. Most of the artists that could make the kind of illustrations he wanted lived in the San Francisco area near where he had come from. It would take time for Detroit artists to understand the specific kind of thing he wanted. This ad also ran as a Sunday Supplement ad but with a different headline. The street car is in San Francisco as were many of the Chevy illustrations of this time. Sometimes the little things contribute greatly to the success of an illustration. In this case notice the forward slant of the wheels. It gives the car a feeling of motion.