MORE CHICKENS CROSS THE ROAD IN FRONT OF CHEVROLETS THAN ANY OTHER CAR. This leadership ad for newspapers was done by Bill Tara. Bill did the art for the chickens but probably not the car. The whole ad was most likely his idea as he was part of an outside group from the west coast that contributed regularly to the Chevy ad effort. Several years later he was the art director for the first series of photographic ads for magazines. A very nice way to tell the story of Chevy leadership without sounding boastful.
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