IT GIVES YOU MORE TO BE PROUD OF !What a great looking car. And what a nice ad. It has that little bit of Chevy warmth that had become so important to the image being built. Chevrolet was well on the way to becoming America's car, and this kind of thing along with the open road illustrations was paving the way. Dinah Shore singing about Chevy was working too. Lots to be proud of.
Jim Hastings did many things to make the Chevy advertising consistent. One that goes pretty much unnoticed is the typography. The headlines were made from a type face developed just for Chevrolet and you can see it used in nearly all the ads from this time.
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