Saturday, June 28, 2008
GIVE IT AN INCH AND WATCH IT TAKE THE MILES !
I am not sure about the artist on this one. It most likely was by one of the California guys Jim Hastings was using during this time. The signs say the car is in the eastern part of the country but that does not mean the illustrator was not on the west coast.
Still, the artists Hastings was using from there usually signed their work and this is not signed so it could have been done by a Detroit illustrator. Hastings was bringing along some of the local talent and getting good results.
IF YOU HEAR A THUMP...IT'S ONLY YOUR HEART !
Illustration by Charles Allen. He was with the Patterson and Hall studio in San Francisco at the time as were several other artists that did illustrations for Chevrolet. Among those were Stan Galli, Bruce Bomberger, and Hains Hall. What a collection of talent in one place. Jim Hastings, my boss at Campbell-Ewald, worked at Patterson and Hall as an illustrator before he was hired by C-E to be the head art guy. That explains the reason so many illustrations from this time were done by illustrators from San Francisco. If Jim Hastings was not the actual art director for this ad he most certainly approved the layout before it went to the Chevy client and was the one that sent it to Patterson and Hall for the finished art.